Why Audio - Now More Than Ever
As attention shifts and AI transforms the web, audio and audiovisual are the most engaging, efficient, and future-proof media channels.
Higher ROI and Less Ad Saturation
Audio delivers disproportionate ROI and most brands are missing out. Get in before the crowd.
Digital audio captures 20% of media time, but only 3.1% of ad budgets.
Shifting just 1% of spend into digital audio boosts ROAS across all verticals.
It costs 50% to 170% less to achieve the same attention on audio than on social media - and less than TV, video, and display, too.
Listeners stay engaged and advertisers benefit
Audio creates more intimate, trusted environments - across passions, commutes, workouts and even quiet moments - that drive stronger recall, emotional connection, and higher brand favorability.
of listeners say digital audio makes them feel more connected to a community.
of millennials say audio is the main source of info for things they care about.
higher brand choice uplift via digital audio campaigns.
What the Content Quality Score delivers
Nearly 7 in 10 searches now end without a single click.
After the launch of AI Overviews, multiple publishers reported a general drop in both CPMs and CTRs.
Time with podcasts will surpass TikTok, with other channels to follow.
Rethink your investment with Loud
Loud makes it easy to plan, activate, and scale smarter audio and audiovisual campaigns.
